#IllegalGraffiti – Huawei Spain – Ad Campaign

#IllegalGraffiti was a creative project developed for Huawei Spain's participation in El Ojo de Iberoamérica Festival. Inspired by the raw energy of street art, the concept reimagined graffiti as a bold visual language for the brand—transforming illegal walls into powerful canvases of expression. The campaign sought to challenge conventions, merge urban culture with innovative storytelling and highlight Huawei's spirit of creativity in one of the most prestigious advertising festivals in Latin America.