The Protest Band – Ad Campaign

Developed as part of my Art Direction diploma, The Protest Band is a socially-driven project inspired by the 2021 mass protests in Colombia, where many young people went missing. The concept proposes a creative solution: an event where participants receive a wristband with integrated GPS connected to an app, allowing families and friends to track their loved ones in real time during protests. Through bold typography, vibrant colours and dynamic visuals, the project communicates urgency, resilience and hope, turning a critical social issue into an impactful artistic and technological experience.